Copywriting + Communications & Creativity Coaching
Case Studies & Client Love......
"Rodman and I have struggled to take our PBS television show to the next level because we’ve had similar, yet different visions and messages we wanted to share. Being a husband and wife team adds a unique dynamic and we needed someone strong enough, who we both trusted, to lead us down a path to truly reflect on why we were creating this show and where our hearts were guiding us next. After working with Shari, we felt reinvigorated to unfold our movement in a way that honored each of our unique messages and gifts. We are confident, and slightly giddy, now that we have renewed direction and focus. It is also magical to see the other pieces of the puzzle fall into place once we said our vision out loud."
Gina and Rodman Schley PBS Hosts and Producers of 3 seasons of Urban Conversion
"Shari is the full package. She understands the skills needed to create successful projects and successful people. She's a true leader in what she does. I enjoyed working with her and would recommend her to anyone who wanted to take their business, career, communication, and leadership to the next level"
Joe Theisman former NFL player, entrepreneur & TV broadcaster
"Shari helped me clarify my brand messaging and then she helped me build my marketing plan around this "right" messaging. She helped me grow my business through organic SEO, optimizing my website, local SEO, social media and through the launch of my podcast. Within a few months I was in the top 10 on local organic searches for my law practice niche--animal attorney. Soon I was consistently in the top 2 or 5. This was with no paid advertising, only organic SEO. With Shari's help I was able to grow my practice with her powerful approach to marketing."
Kristina B. Niche Attorney
"Shari knows so much about how to bring out the best in leaders. She helps new and seasoned leaders find paths to better communication and elevated creativity professionally and personally."
Lou Mancini Former CEO of GNC and Brookstone
"I had big dreams about what I wanted to do but for some reason I was always too scared to start. Too many imposter syndrome thoughts. I couldn't be an effective communicator and share my message because of my own internal dialogue. Shar's process helped me get past this and uncover where my fear was coming from. It was mind-blowing how soon everything opened up in my heart afterwards. It's like the process freed me from years of fear and struggle. The imposter syndrome doesn't stop me anymore!"
Bella Taylor entrepreneur & Blogger
"Shari really is a creativity genius. She helps you see beyond your vision of what's possible for yourself. She helped me learn how to express myself confidently and reconnect with my creativity in a way I didn't think possible. She's amazing to work with."
Mona Catmull Artist and Entrepreneur
"Shari is an excellent expert helping you share your message whether it's for your brand or even a product. She guided me as I launched a new product. She helped me create my product video and gave me a solid plan for how to communicate my message."
Mark Rise entrepreneur
"I had so many things blocking myself from communicating my true vision and message for my business. I discovered so many "blindspots" that I had no idea were contributing to this. I owe so much to Shari. Thank you!!!
Lindsey Mathews --entrepreneur
"Shari's process challenged me in ways I didn't expect. I realized my challenges with being an effective leader started with some of my own internal blocks from the past. The process changed everything about how I lead my business & life."
Claude Rouelle CEO OptimumG
"I joined Shari's program because I wanted to grow my business. I had no idea I would get so much more. My business has grown by 40% but I'm prouder of how I've grown personally. Thank you Shari!!!!"
Lisa Martin entrepreneur
"Working with Shari was refreshing. I've talked to many business strategists and none have laid out such a thought out plan for me like Shari did. She asked a few questions and then jumped in quickly with a list of steps that I could take to get me where I want to be in my business. What I loved most is that she focused on my "big dream" (my WHY) for my business. I get so mired in the details of running a naturopathic medicine practice that I sometime forget to focus on where I am heading with it. Working with Shari was action-oriented and it was the first time I could see how I could get to where I want to be. It was just what I've been looking for."
Denise Clark N.D.
"We are a small, start-up nonprofit organization who, like most early stage businesses, were narrowly focused on our business plan and painfully unfocused on creating brand and brand awareness. Shari opened our eyes to the type of message we wanted to deliver, and broadened the horizon of those who need to hear it. She helped us start our "movement" with grant writing, marketing, branding and fundraising. She is patient, creative, intuitive, nurturing - and best of all, Shari knows her business. I cannot recommend Shari Kingston Adams highly enough."
Mike Hales Executive Director and Father to the Founders Chris and Matt Hales Goggles for Guppies
"Shari helped our non-profit grow financially and our reach in the community. She helped us with updated brand messaging, marketing messaging, public relations, visual branding, board communication development, fundraising events, and grant writing. Her expertise was invaluable in helping us grow as an organization so we could train more service dogs and help more people."
Angela B.
Former Director
CASE STUDIES
URBAN CONVERSION
Emmy Nominated Docu-Series airing nationally on PBS, Create TV, Amazon Prime and Internationally
Their Challenge: Husband and wife team unclear on how to reinvent their TV show and create a business
around it. They also had a challenge communicating their ideas with each other because both were going in different directions and communicated differently. They needed a clear direction and clarity on their brand focus and message--and learn how to communicate it.
How I helped: I first began working with this husband and wife team helping them find their focus, direction, clarity, and purpose moving forward for their TV show and personal paths 12 months before filming began. I helped both of them clarify their brand "message". I worked with them on idea and creative development to determine the direction of their TV show project--so it included both of their visions and voice. I coached them on their communication skills to help them communicate more effectively with each other and share their TV show message with clarity. The hosts decided their new "life" and "show" direction would be to buy a farm in the city and use season 3 to document the house remodel and turn the land into a working flower farm. I became a creative producer on the show and helped the series producer, director, and hosts to research and develop the new look, feel, and direction of the new season. I also helped develop episode ideas, location scouting, storylines, and securing guests. I also focused on gaining corporate sponsors for the project. This meant creating copy and design for sponsorship decks and kits to market the show to potential sponsors. The new season focused on the hosts buying a farm and remodeling the house -- the corporate sponsors provided products for the new home, and the sponsors also appeared as guests on the series. I coordinated getting the sponsors, writing up contracts, and negotiating the contracts. I also managed the sponsor's involvement, which included working with their teams & PR firms, procuring their products, coordinating the installation of products with tradespeople, and coordinating the filming schedule & film shoot of the sponsor's show segment.
Results: The 3rd season I worked on earned an Emmy nomination and won 14 Telly awards. The show reached millions of people worldwide on TV, streaming, and through our sponsors' audience. I gained major corporate sponsors who provided financial and products to support their project. The hosts now have a successful flower business based on their farm.
*One of the episodes Shari was a producer on was nominated for an Emmy.
*WATCH SERIES EXTENDED TRAILER BELOW
PROJECT SANCTUARY (Non-Profit)
Military Family Outdoor Retreats and Education
Their Challenge: An outdated brand message, low social media engagement and no national media attention. The brand had scattered messaging and lacked a cohesive message. Their team and board also lacked the ability to communicate the brand's message in the same way. In order to grow they needed stronger messaging and show their people how to deliver it.
How I helped: I helped rebrand the non-profit's messaging and website. I created copy for the new website, newsletter, blog, social media, fundraising campaigns, public relations, and grants. I also created a public relations strategy and implemented it. Worked with staff and board to get their communication to align with new brand messaging and gave them communications, media, and social media training.
Results: With the now clear and understandable messaging at "all" touchpoints, this non-profit went from fundraising $400k a year to now nearly $1.5million and growing. They gained national media attention in print, TV and online, gaining millions of impressions. projectsanctuary.us
COLORADO TIME SYSTEMS (CTS):
Sports Technology Company
Their Challenge: A mid-market outdated international brand with very little national and international public relations and unclear brand messaging. CTS was born in the Test and Measurement division of Hewlett-Packard (HP), so its communications and messaging were dry and lacked engagement.
How I helped: I helped clarify their engaging brand messaging and reboot their brand and website, which shifted their focus to highlighting the people and how they use the company's technology rather than just their technology. I also created content with new messaging for marketing and public relations. I helped refine their branding and brand messaging. I helped in the creative re-branding, vision, look & feel, planning and messaging of their new website. I secured media coverage on TV, public radio, local print, business magazines, international print, and trade feature articles for the Olympics. Worked with the swimming's international governing body (FINA) and the Pan American Games to gain international media. I also helped develop print materials for their marketing and sales divisions. I also developed special film projects at trade shows.
Results: After clarifying and aligning all of their brand messaging at all touchpoints, they started growing in new markets, secured contracts with international swimming competitions, and their revenue increased by 30%. The international publicity they gained while working with Shari for two years attracted more global customers and eventual buyers of the company. coloradotime.com
DR. SEARS WELLNESS INSTITUTE
Health and Wellness Education
Their Challenge: A struggling education & training start-up with unclear brand messaging and a lack of direction.
How I helped: I was hired by this start-up wellness educational company and New York Times best-selling authors to increase awareness, create educational content for their coaches, and attract more people to their online and live trainings through improved messaging. I created new brand messaging, content & creative direction for their new website, content for their health coach support materials, and marketing. I provided creative idea development, competitive research, educational-based marketing, educational program development, I also worked with leadership on communication skills to help them communicate their brand message and teach their programs.
Results: There first live training after starting to work with Shari was double their typical attendance. Building on the strategic plans and foundations Shari helped them with, they have grown into a global network of health coaches and a resource for families. They have more than doubled their online education & certification programs helping over 90,000 coaches.