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Homemade Preserves

Case Studies & Client Love......

"Rodman and I have struggled to take our PBS television show to the next level because we’ve had similar, yet different visions. Being a husband and wife team adds a unique dynamic and we needed someone strong enough, who we both trusted, to lead us down a path to truly reflect on why we were creating this show and where our hearts were guiding us next. After working with Shari, we felt reinvigorated to unfold our movement in a way that honored each of our unique gifts.  We are confident, and slightly giddy, now that we have renewed direction and focus.  It is also magical to see the other pieces of the puzzle fall into place once we said our vision out loud."

Gina and Rodman Schley PBS Hosts and Producers of 3 seasons of Urban Conversion

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"Shari is the full package.  She understands the skills needed to create successful projects and successful people. She's a true leader in what she does. I enjoyed working with her and would recommend her to anyone who wanted to take their business and leadership to the next level"

Joe Theisman former NFL player, entrepreneur & TV broadcaster

"Shari helped me clarify my brand messaging and then she helped me build my marketing plan around this "right" messaging. She helped me grow my business through organic SEO, optimizing my website, local SEO, social media and through the launch of my podcast.  Within a few months I was in the top 10 on local organic searches for my law practice niche--animal attorney. Soon I was consistently in the top 2 or 5. This was with no paid advertising, only organic SEO. With Shari's help I was able to grow my practice with her powerful approach to marketing."

Kristina B. Niche Attorney

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"Shari knows so much about how to bring out the best in leaders. She helps new and seasoned leaders find paths to more innovation and creativity professionally and personally."

Lou Mancini Former CEO of GNC and Brookstone

"I had big dreams about what I wanted to do but for some reason I was always too scared to start. Too many imposter syndrome thoughts. I worked with Shari and found my core trauma. I also learned how to deal with my limiting "parts". It was mind-blowing how soon everything opened up in my heart afterwards. It's like the process freed me from years of fear and struggle. The imposter syndrome doesn't stop me anymore!"

Bella Taylor entrepreneur & Blogger

"Shari really is a creativity genius.  She helps you see beyond your vision of what's possible. Her programs helped me reconnect with my creativity in a way I didn't think possible. She's amazing to work with."

Mona Catmull Artist and  Entrepreneur

"Shari is an excellent expert on marketing, branding and helping you develop your brand story. She guided me as I launched a new product. She helped me create my product video and gave me a solid plan for how to promote my new product."

Mark Rise  entrepreneur

"I had no idea what I wanted to do in business or life. I was skeptical of Shari's program, but I still did it. I couldn't believe how it completely changed how I saw myself and my future.  I owe so much to Shari.  Thank you!!! 

Lindsey Mathews --entrepreneur

"Shari's process challenged me in ways I didn't expect. I realized my challenges with being an effective leader started with some of my own internal blocks from the past.  The process changed everything about how I lead my business & life."

Claude Rouelle CEO OptimumG 

"I joined Shari's program because I wanted to grow my business.  I had no idea I would get so much more.  My business has grown by 40% but I'm prouder of how I've grown personally. Thank you Shari!!!!"

Lisa Martin entrepreneur

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"Working with Shari was refreshing. I've talked to many business strategists and none have laid out such a thought out plan for me like Shari did. She asked a few questions and then jumped in quickly with a list of steps that I could take to get me where I want to be in my business.  What I loved most is that she focused on my "big dream" (my WHY)  for my business. I get so mired in the details of running a naturopathic medicine practice that I sometime forget to focus on where I am heading with it.  Working with Shari was action-oriented and it was the first time I could see how I could get to where I want to be. It was just what I've been looking for."

Denise Clark N.D.

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"We are a small, start-up nonprofit organization who, like most early stage businesses, were narrowly focused on our business plan and painfully unfocused on creating brand and brand awareness.  Shari opened our eyes to the type of message we wanted to deliver, and broadened the horizon of those who need to hear it. She helped us start our "movement" with grant writing, marketing, branding and fundraising. She is patient, creative, intuitive, nurturing - and best of all, Shari knows her business. I cannot recommend Shari Kingston Adams highly enough." 

Mike Hales Executive Director and Father to the Founders Chris and Matt Hales Goggles for Guppies

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"Shari helped our non-profit grow financially and our reach in the community. She helped us with updated brand messaging, marketing, public relations, visual branding, board development, fundraising events, and grant writing. Her expertise was invaluable in helping us grow as an organization so we could train more service dogs and help more people."

Angela B.

Former Director

CASE STUDIES

Growth Partner Case Studies
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URBAN CONVERSION

Emmy Nominated Docu-Series airing nationally on PBS, Create TV, Amazon and Internationally

Their Challenge: Husband and wife team unclear on how to reinvent their TV show and create a business

around it. Also was challenged by both going in different directions. They needed a clear direction and clarity on their brand focus and message.

How I helped: creative direction, strategic planning, creative strategy, clarity on branding, brand messaging, created content marketing, new business development, gained financial sponsorships and project management.

Results: For 12 months prior to filming Shari worked 1 on 1 with hosts to develop show ideas, creative strategy, branding and business concepts to develop after the show. I helped in the development of their 3rd season of the show, which ended up getting an Emmy nomination and won 14 Telly awards. I gained major corporate sponsors that provided financial and product to support their project. They now have a successful flower business based on their farm.

Shari first began working with husband/wife team on helping them find their focus, direction, clarity, and purpose moving forward for their TV show and personal paths.  Shari worked with them on idea and creative development to determine the direction of their TV show project--so it included both of their passions. The hosts decided their new "life" and "show" direction would be to buy a farm in the city and use season 3 to document the house remodel and turning the land into a working flower farm. Shari became a producer on the show and helped series producer, director and hosts to research and develop the new look, feel and direction of the new season.  She also helped develop and come up with episode ideas, location scouting, story lines and securing guests.  She also focused on gaining corporate sponsors for the project.  The new season focused on the hosts buying a farm and remodeling the house -- the corporate sponsors provided products for the new home and the sponsors also appeared as guests on the series.  Shari coordinated getting the sponsors, writing up contracts and negotiating the contracts.  Shari also managed the sponsor's involvement which included, working with their teams & PR firms, procuring their products, coordinating installation of products with tradespeople, coordinating filming schedule & film shoot of sponsor's show segment. When Shari started working with the docu-series, the hosts couldn't decide if they wanted to continue their show and if they did, how to reboot it so it reflected both of them.  After working together, they were not only able to do another season but they were able to take their show to the next level in terms of vision, story-telling, creativity and quality. 

*One of the episodes Shari was an associate producer on was nominated for an Emmy.

*WATCH SERIES EXTENDED TRAILER BELOW

PROJECT SANCTUARY (Non-Profit)

Military Family Outdoor Retreats and Education

Their Challenge: An outdated website & brand, low social media engagement and no national media attention. The brand had scattered messaging and lacked a cohesive brand message.

How I helped: helped rebrand non-profit: messaging, website & online, created content marketing around new branding, helped with grant writing, fundraising "live" events, created fundraising campaigns through email, snail mail and social media and created media strategy and implemented it.

Results: With the now clear and understandable messaging at "all" touchpoints, this non-profit went from fundraising $400k a year to now nearly $1.5million. They gained national media attention in print, TV and online gaining millions of impressions.

Shari was initially hired to develop, manage and grow this military families non-profit's social media platforms.  During her contract she also became their marketing, branding & PR specialist to help them grow their reach among military families and new potential donors while improving brand awareness. Initially, she focused on social media only.  She developed their social media plan, editorial calendar, created a new look & feel, re-branded how the non-profit posted in social media, created unique messaging and quickly all social media platforms increased in engagements, praise & followers. She also re-designed, re-branded & re-launched their online newsletter. She re-booted their blog by creating a plan for guest bloggers and created their editorial plan -and also wrote several blog posts. She wrote press releases. She developed and managed their (online & digital) Colorado Gives Campaign two years and each year donations increased as much as 30%.  She helped in the vision, look & feel, planning & messaging of their new website.  She developed email campaigns for all of their giving campaigns and create social media advertising to support various campaigns.  She handled all of their PR and secured TV, radio, several newspaper articles nationally, online national niche media coverage and even got NY senators to attend their 100th retreat celebration. Shari's public relations, marketing, branding and messaging assisted in increasing Project Sanctuary's donations, donors, reach and national presence.  projectsanctuary.us

COLORADO TIME SYSTEMS (CTS):

Sports Technology Company

Their Challenge: A mid-market outdated international brand with very little national and international public relations and had unclear brand messaging.

How I helped: marketing strategy, public relations strategy, planning & implementation, clarified brand messaging, reboot of the brand & website, created content marketing around new brand messaging: print, online, video,   

Results: After clarifying and aligning all of their brand messaging at all touchpoints, they started growing in new markets and their revenue increased 30%. The international publicity they gained while working with Shari for two years attracted more global customers and a buyer for the company. 

 

Shari was contracted to be Colorado Time Systems marketing and public relations specialist to help them secure more business all over the world and build brand awareness in the competitive swimming world. CTS was born in the Test and Measurement division of Hewlett-Packard (HP).

Shari helped refine their branding and brand messaging. She helped in the re-branding, vision, look & feel, planning and messaging of their new website.  She secured media coverage on TV, public radio, local print, business magazines, international print and trade feature articles for upcoming Olympics.  Worked with the swimming's international governing body (FINA) and the Pan American Games to gain international media. She also helped develop print materials for their marketing and sales divisions. She also helped with special film projects at trade shows.   coloradotime.com

DR. SEARS WELLNESS INSTITUTE

Health and Wellness Education

Their Challenge: A struggling education & training start-up with unclear brand messaging and a lack of marketing direction.

How I helped: strategic planning, strategic marketing, branding, brand messaging, product naming, idea development, content marketing: print, online and video, market research, ideal customer profile, social media planning and advertising.

Results: There first live training after starting to work with Shari was double their typical attendance. Building on the strategic plans and foundations Shari helped them with, they have grown into a global network of health coaches and a resource for families.  They have more than doubled their online education & certification programs.

 

I was hired by this start-up wellness educational company and New York Times best-selling authors to increase awareness, create support material for their coaches and attract more people to their online and live trainings.  I created new branding messaging, content & design for their new website, health coach support materials and marketing. I provided strategic social media marketing, strategic idea development, competitive research, educational based marketing, program development, online marketing and internet media services. drsearswellnessinstitute.org

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