SERVICES
Your most powerful growth stories are already inside your organization—in the lives you’ve changed. Shari helps health, wellness, and purpose-led brands tell those stories "strategically" so you turn them into visibility, trust, calls to action, and growing revenue. Strategic storytelling helps more people understand your value, believe in your mission, buy from you, and rally behind the change you’re here to create.
Her work is built for health, wellness & purpose-led brands & nonprofits entering
defining moments: in the ideation stage, just starting, launching new ideas, elevating the conversation, redefining their category, or ready for growth.
Why Storytelling Is at the Center of My Work
Most marketers begin with tactics: a content calendar, social posts, an email campaign or a new website.
I begin with the story and the words you use.
Because before you can market your brand effectively, you need to know what makes it meaningful, different and worth choosing. Your strongest stories reveal the value behind your work, demonstrate the transformation you create, and give people a reason to care. And how you tell these stories and the messaging you use is what connects with people and makes them "stop" and notice.
Social media can distribute a message. Marketing can promote an offer. But storytelling and strategic messaging give "both of them" something powerful to say...that sets you apart from everyone else.
My work goes deeper than producing more content or increasing your posting frequency. I uncover the breakthroughs, experiences, customer outcomes, ideas, and points of view inside your business—and shape them into a clear brand narrative that can drive your messaging, content, social media, PR, thought leadership, community-building, and sales.
The result is not another collection of disconnected marketing tactics. It is clear and compelling stories working across your entire brand—helping the right people understand you, remember you, trust you, and take action.
Storytelling & clear messaging aren't the finishing touch on your marketing. They are the foundation that makes your marketing, communications, & sales actually work.
How do you use stories & clearer messaging to grow your organization?
The Story-to-Sale Framework
I have created a three-part system that transforms the stories inside your business and organization into clearer messaging, greater visibility, stronger connections, increased thought-leadership, and measurable action. I help you with 1, 2, or 3 or all of the systems.
1. The Storytelling
Discover and craft the stories & messaging that make your brand meaningful and memorable. These stories help position your organization in the market. We uncover the ideas, experiences, breakthroughs, values, customer transformations, and points of view that differentiate your brand. Then we shape them into clear, compelling stories that communicate what you stand for, why your work matters, and why your audience should care. I also help you create "Story Bites" for your brand or mission. Story Bites are short, memorable ways to explain what you do, whom you help, and why it matters—so people quickly “get you” in conversations, sales, emails, and everyday moments. I help you tell stories and clarify messaging so you win hearts and minds, while gaining new customers. More info
2. Story Visibility
Share your stories & crystal clear messaging where the right people can discover, remember, and trust you. We turn your core stories into content, thought leadership, communications, social media, PR, and visibility opportunities that build recognition and keep your brand top of mind. Every channel works together to carry a consistent message (through stories & clear messaging) into the world, growing your reputation and audience. More info
3. StorySelling
We use those stories & clear messaging to generate leads, conversions, and meaningful action. We use stories to point your audience to a desired action or lead generation. We also strategically integrate stories into your marketing, offers, sales conversations, and customer journey—helping your audience see themselves in the outcome, understand the value of what you provide, and feel motivated to buy, join, donate, book, or take the next step. More info
Discover your stories & clear messaging.
Share your stories. Turn your stories & clear messaging into action.