The Power of Your Stories
Why is storytelling your answer to growing your brand, visibility & revenue?
Storytelling grows your brand because facts inform, but stories make people care. They give your marketing & communications a heartbeat, make your message easier to remember, and move people from noticing you to buying from you. And your stories inspire your audience to want to rally around what you do.
How do you use stories & messaging
to grow your organization?
The Story-to-Sale Framework
I use a three-part system that turns the stories & mission inside your organization into clear messaging, meaningful visibility, and measurable action. We find what makes you different, shape it into stories people remember, and build a connected path from story to visibility to results. This framework has helped my clients grow their reputation, visibility, and increase their revenue.
1. Clarify Your Story: StoryTelling
Discover the stories inside your organization—and the best way to tell them. We uncover your big ideas and breakthroughs, sharpen your positioning, voice, credibility, and messaging, and shape them into stories people remember, share, and rally around—storytelling that supports your mission, goals, and growth.
2. Build Visibility: StorySharing
Learn how, where, and when to share your stories—then turn them into content, communications, and a connected editorial ecosystem across social media, your website, blogs, email, podcasts, digital platforms, media, events, and out in the world to consistently reach the right people and build visibility that supports your mission, goals, and growth.
3. Turn Attention Into Action: StorySelling
Transform your stories into organic selling tools so your visibility efforts spark audience action. We combine compelling offers, lead generation, and clear next steps to turn visiblity & attention into leads, sales, donations, participation, and meaningful results.
“Storytelling isn’t persuasion—it’s your proof in motion. It makes your value visible, shows why you are the right solution, and engages the brain in a way that helps your audience feel, remember, and act—turning your story into one of your most powerful sales tools.”
—Shari Kingston
"Don’t leave your stories untold—someone right now is hoping for exactly what you’ve created, and your brand or nonprofit could be their answered prayer."
--Shari Kingston
How my storytelling began....
Around 12 years old an inspiring teacher introduced me to the power of "free writing" for myself--instead of writing for school. I’d lose myself for hours in stacks of notebooks, pouring out short stories, plays, essays, and every creative idea my mind could conjure. Yes, I was that kid.
Writing became my escape—a place where I could dive into new worlds, explore big ideas, and make sense of everything swirling around me. I’d sit cross-legged on the floor, pen in hand, completely lost in my imagination, while the real world melted away and fell into chaos.
My parents would peek in, probably wondering what to do with this kid lost in her imagination, her head bursting with ideas and an unstoppable need to communicate them. For me, those notebooks weren’t just paper—they were a lifeline, a canvas for my thoughts, and the spark that lit the fire for everything I’ve created since.
About Shari...
I’m Shari Kingston—an Emmy-nominated storyteller, best-selling health author, professional health and science writer, functional medicine researcher, and purpose-led communications and brand growth expert.
I have 10+ years of experience helping health, wellness, functional medicine, and purpose-led brands, nonprofits, experts, and practitioners uncover the stories that make them different—and turn those stories into clearer messaging, greater visibility, stronger conversions, business growth, and loyal brand believers.
In 2023, I also published, with my son, a 400-page guidebook on Type 1 diabetes that has been medically reviewed. I ghostwrote most of the book and designed it to help families facing a Type 1 Diabetes diagnosis, like our family did when my son was 11 years old.
My background spans nearly every part of the wellness, purpose-led, and nonprofit sectors: sales, marketing, communications, writing, branding, business development, campaigns, community engagement, product education, clinical trial development, practitioner training, customer education, content strategy, and thought leadership. I’ve worked with founders, supplement companies, private-label manufacturers, health practitioners, scientists, doctors, best-selling authors, Olympic coaches, award-winning television productions, functional medicine brands, health innovators, and nonprofit founders who are bringing breakthrough ideas into the world.
My background in functional medicine research: I’ve also supported and collaborated on science-driven research and education, including work involving:
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The Linus Pauling Institute on vitamin C research
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CoQ10 and cardiovascular health research with Harvard Medical School and the Cleveland Clinic
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A three-year neuroscience study focused on neurotransmitter regulation through integrative approaches
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Clinical trial work with the Cuban government exploring colloidal silver and HIV
That background matters because health, wellness, and purpose-led organizations are not an ordinary market. Consumers are overwhelmed by the volume of health information and even mission-driven brands online. Audiences are skeptical. Claims are scrutinized. Trust is fragile. Audiences doubt the sincerity of wellness & purpose-led organizations and wonder if they're really helping their cause. To grow, science-backed brands and mission-driven organizations need more than good-looking branding, clever marketing, or more content.
They need messaging that is credible, clear, compliant, emotionally intelligent, and strategically positioned.
What makes my approach different is that I don’t look at branding, content, marketing, visibility, communications, and sales as separate problems.
I look at the whole brand growth ecosystem —your audience, offer, message, story, scientific proof, positioning, customer journey, success stories, market opportunity, content, and sales narrative—and identify what’s working, what’s missing, and what needs to be clearer for growth.
I’ve developed my signature Story to Sale Framework to help organizations uncover what makes them distinct and turn their ideas, expertise, story, voice, science or proof, and intellectual property into stronger positioning, trusted messaging, and measurable brand growth.
I help translate complexity into clarity, expertise into authority, and breakthrough work into a brand or mission people understand, trust, remember, and choose. And ultimately....believe in.
"A marketer may explain what you do. A storyteller makes people believe why it matters."
--Shari Kingston
Your branding, content & communications should do more than inform—it should make people ready to say yes before YOU ever ask.
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If your message isn’t clear, you’re competing on price. Positioning starts with articulating your story in a way that makes your value compelling and makes you the obvious choice....and a meaningful choice.
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Your content isn’t just content—it’s a strategic sales tool. When done right, it shows your audience exactly why your work matters and proves you’re the expert they’ve been looking for.
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Your growth, influence, and earning potential expand in direct proportion to how clearly you communicate your ideas, stories, perspective, and authority in the market. And points your audience to a desired action.
Brands I've worked with
"A good reputation is measured by how much you can improve the lives of others."
--George Eastman inventor of the modern camera
Who is this right for?
This is for health, wellness, & purpose-led founders, experts, non-profits, health practitioners, and businesses.
