I’m Shari Kingston—an Emmy-nominated producer, professional health and science writer, best-selling author, functional medicine researcher, thought-leadership branding expert, and strategic brand growth consultant with more than 25 years of experience in the health, wellness, functional medicine, and lifestyle industries.

 

I help health, wellness, and lifestyle brands clarify their positioning, strengthen their communications, elevate their authority, redesign their brand strategy, and build the customer journey, company culture, and content ecosystem that turn expertise into measurable growth.

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This isn't surface-level branding.

This is a strategic transformation.

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​Because in today’s market, being good at what you do is not GOOD enough. You have to be known for it. Trusted for it. Remembered for it. Chosen for it.

 

And that takes more than a logo, a website, or more content. It takes a clear strategy, powerful storytelling, credible communication, market insight, and the ability to translate what makes you different into something your audience can immediately understand, trust, and believe in.

 

That is the work I do.

 

For more than two decades, I’ve worked behind the scenes with founders, supplement companies, health practitioners, best-selling authors, scientists, doctors, television creators reaching millions, functional medicine brands, and companies building products, programs, and platforms designed to change people’s lives.

 

I’ve worked across nearly every aspect of the wellness and lifestyle industry: sales, marketing, communications, branding, business development, product education, research, clinical trial development, practitioner training, customer education, content strategy, and thought leadership development.

 

I started in the field as a sales rep—calling on retailers, doctors, practitioners, and health-focused businesses—where I learned what actually moves customers, what earns practitioner trust, and what makes a wellness brand stand out in a crowded, skeptical market. From there, I moved into executive-level sales, marketing, education, and business development roles before becoming a consultant, strategist, and communications partner for brands and leaders who need more than execution.

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My clients today need clarity. Direction. Sharper positioning. A story that matches the depth of what they’ve built. And someone who can look at the entire brand ecosystem—strategy, messaging, audience, offer, customer journey, communications, content, culture, and growth—and help them see what is working, what is missing, and what needs to change.

 

Many agencies can make a brand look better. Many consultants can analyze a business problem. Very few can do both.

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My work brings together brand strategy, communications, storytelling, research, market analysis, customer insight, and growth strategy to help companies and leaders make smarter decisions about how they show up, what they say, whom they serve, and how they become known.

Over the years, I’ve helped build multi-million-dollar brands, launch new categories, develop practitioner education programs, create content for B2C, B2B, healthcare practitioner, and university audiences, and ghostwrite for doctors, health influencers, scientists, founders, and thought leaders.

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I’ve worked with New York Times best-selling authors, Olympic coaches, award-winning television productions, leading functional medicine doctors, supplement brands, and health innovators working to bring breakthrough ideas into the world.

 

Different industries. Different audiences. Different stages of growth.

 

But the challenge is often the same: brilliant people and companies with valuable expertise, products, services, or discoveries are not fully known for what they offer.

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Their ideas are strong, but their positioning is unclear. Their work is meaningful, but their message does not communicate its full value. Their brand has authority, but the market does not fully feel it yet.

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That is where I come in.

 

I help translate complexity into clarity, expertise into authority, and breakthrough work into a brand people can understand, trust, remember, and choose.

 

Over the past 20+ years, I have developed my signature Breakthrough Method to help brands and leaders uncover what makes them distinct and turn their ideas, expertise, story, voice, and intellectual property into clearer positioning, stronger messaging, and more powerful brand growth.

 

One of the greatest advantages I bring to clients is my depth of experience in health, wellness, functional medicine, and science-based communications. My work also includes collaborations and research support involving the Linus Pauling Institute on vitamin C, CoQ10, and cardiovascular health research with Harvard Medical School and the Cleveland Clinic, a three-year neuroscience study focused on neurotransmitter regulation using integrative approaches, and clinical trial work with the Cuban government exploring colloidal silver and HIV. 

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That background matters. ​Because health and wellness audiences are different. Practitioners are skeptical. Consumers are overwhelmed. Claims are scrutinized. Trust is fragile. 

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You need someone who is an expert at nudging buyers with science-backed evidence to choose your product or service, even when your offerings are similar to competitors'.

 

You need messaging and branding that is credible, clear, compliant, emotionally intelligent, and strategically positioned.

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You need someone who understands the science, the strategy, and the story—and knows how to turn that into brand growth.