"Don’t leave your stories untold—someone right now is hoping for exactly what you’ve created, and your brand or nonprofit could be their answered prayer."
--Shari Kingston
Brands & Non-Profits I've worked with
About Shari...
I help good organizations grow—and make sure great work doesn’t get lost in the noise.
I’m Shari Kingston—an Emmy-nominated storyteller, best-selling health author, award-winning writer, and communications, fundraising, and growth strategist with 15+ years of experience in health, wellness, functional medicine, and mission-led nonprofits.
I work with organizations that need to grow visibility, funding, revenue, and reach—but don’t always have the staff, time, or expertise to do it all internally.
That’s where I come in.
I combine senior-level strategy with hands-on execution to help organizations get more done—and get better results.
Results I’ve helped create:
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Millions of online views
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40% growth in annual fundraising
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30% higher campaign conversions
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Local and national media attention and congressional recognition
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Larger audiences, donor communities, and customer bases
I’ve worked with cutting-edge wellness companies, national nonprofits, supplement brands, physicians, scientists, founders, CEOs, New York Times best-selling authors, Olympic coaches, and thought leaders.
I see the whole growth picture.
My background spans communications, fundraising, marketing, sales, branding, PR, business development, content, and education.
That means I don’t just look at your website, social media, fundraising, or messaging in isolation.
I look for what’s holding growth back, what opportunities are being missed, and what needs to happen next.
Then I help make it happen.
I also understand the science behind the story.
My health and functional medicine background includes research involving the Linus Pauling Institute, Harvard Medical School, Cleveland Clinic, neuroscience, and clinical trials.
I also ghostwrote medically reviewed guides and books on stem cells, Type 1 diabetes, and nutrition.
I know how to grow the mission.
I’ve worked inside nonprofits on the things that actually fuel growth—fundraising, grants, donor communications, PR, campaigns, messaging, community engagement, and storytelling.
My work has helped nonprofits increase annual fundraising by 40%, grow donations, secure grants, earn national media attention and congressional recognition, and reach more of the people they exist to serve.
I understand that for a nonprofit, visibility isn’t vanity. More attention can mean more donors, more partners, more funding—and more impact.
Strategy is only valuable if it gets executed.
I don’t hand you a strategy deck and disappear.
I can help find the opportunity, shape the strategy, create the plan—and then write it, build it, manage it, and help move it forward.
Through my Story to Sale Framework, I help organizations turn their expertise, science, mission, and ideas into stronger positioning, greater visibility, more trust, and measurable growth.
If you have something important to grow and need experienced horsepower to help make it happen, let’s talk.
Why is storytelling your answer to growing your brand, visibility & revenue?
Storytelling grows your cause, mission, or brand because facts inform, but stories make people care. They give your marketing, fundraising, and communications a heartbeat, make your message easier to remember, and move people from noticing you to buying from you or donating to you. And your stories inspire your audience to want to rally around what you do.
How do you use stories & messaging
to grow your organization?
The Story-to-Sale Framework
I use a three-part system that turns the stories & mission inside your organization into clear messaging, meaningful visibility, and measurable action. We find what makes you different, shape it into stories people remember, and build a connected path from story to visibility to results. This framework has helped my clients grow their reputation, visibility, and increase their revenue.
1. Clarify Your Story: StoryTelling
Discover the stories inside your organization—and the best way to tell them. We uncover your big ideas and breakthroughs, sharpen your positioning, voice, credibility, and messaging, and shape them into stories people remember, share, and rally around—storytelling that supports your mission, goals, and growth.
2. Build Visibility: StorySharing
Learn how, where, and when to share your stories—then turn them into content, communications, and a connected editorial ecosystem across social media, your website, blogs, email, podcasts, digital platforms, media, events, and out in the world to consistently reach the right people and build visibility that supports your mission, goals, and growth.
3. Turn Attention Into Action: StorySelling
Transform your stories into organic selling tools so your visibility efforts spark audience action. We combine compelling offers, lead generation, and clear next steps to turn visiblity & attention into leads, sales, donations, participation, and meaningful results.
Who is this right for?
This is for health, wellness, & mission-led founders, experts, non-profits, health practitioners, and businesses.
"A marketer may explain what you do. A storyteller makes people believe why it matters."
--Shari Kingston
Your branding, content & communications should do more than inform—it should make people ready to say yes before YOU ever ask.
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If your message isn’t clear, you’re competing on price. Positioning starts with articulating your story in a way that makes your value compelling and makes you the obvious choice....and a meaningful choice.
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Your content isn’t just content—it’s a strategic sales tool. When done right, it shows your audience exactly why your work matters and proves you’re the expert they’ve been looking for.
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Your growth, influence, and earning potential expand in direct proportion to how clearly you communicate your ideas, stories, perspective, and authority in the market. And points your audience to a desired action (buying, donating or taking a specific action).
"A good reputation is measured by how much you can improve the lives of others."
--George Eastman inventor of the modern camera